Marketing with a pulse. Branding with heart. Community with depth.
We help marketers, founders, and small business owners build brands that connect and feel human.
If marketing
feels like chaos lately,
you're not imagining it
Too many tactics. Too much noise. Too many tools promising to "fix" everything.

Meanwhile, your content sounds like everyone else's. Your strategy changes weekly.
And you can't remember the last time marketing felt... calm.


It's not you. The industry broke somewhere along the way.
Heartwired's way to grow
Heartwired Club is a marketing education space that teaches you how to build brands that feel human - in an age where everything sounds like AI.

We blend emotional intelligence with practical strategy. Psychology with real-world application. Clear information with warmth.
Our 3 pillars:
Clarity Over Complexity
Simple systems that replace the overwhelm. Frameworks you can actually use.
Emotion as
Strategy
Marketing rooted in how people actually think, feel, and decide - not manipulation.
Community Over Isolation
You don't have to figure this out alone. Learn alongside people who understand.
This is for you if...
You're the only marketer on your team and you're tired of guessing alone
You're a founder doing your own marketing and want it to finally feel clear
You're a freelancer who wants sharper positioning and peers who challenge you
You're building something meaningful and refuse to grow it with manipulation
You've tried everything and still feel like your brand doesn't sound like you
If you want marketing that connects instead of just converts - you're in the right place.
Three ways to join the Club
The Community
For marketers and founders who want support, growth, and people who get it. Weekly live sessions. Real feedback on your work. A space that's warm, not noisy.
Join as a Founding Member
1:1 Clarity Session
90 minutes to untangle what's stuck - and leave with a clear plan.
Brand positioning. Messaging. SEO. Community strategy. Whatever needs attention most.
Book a Session
Mentoring Partnership
3 months of guided brand building  with a team that cares how it feels, not just how it performs. Strategy, execution, and someone in your corner.
Apply for Mentoring
This Christmas,
gift a new beginning.
Instead of gifting a loved one a hundred candle, gift them a real start.
Actual brand clarity for the person who's been sitting on something worth building.

If you know a founder stuck in their head, a creator who keeps rewriting the same bio,
or a dreamer who just needs someone to say yes, this matters - this is for them.
Explore three gifting tiers:
The Spark
For the person who needs clarity before they start.
The Direction
For the person ready to build something real.
The Beginning
For the person who's done waiting.
You're not just gifting a service.
You're gifting someone permission to finally start, and the guidance to do it right.
Choose Your Gift
Hi, I’m Iza!
I've led marketing for startups, crypto exchanges, and agencies.
Burned out twice. Rebuilt my entire approach around one idea:
marketing works better when it feels human.

Heartwired is that idea, turned into something real - with a team
I'm proud of.
Iza Tomica, Founder of Heartwired Club
Iza Tomica, Founder of Heartwired Club
What people are saying.
Heartwired has shaped the marketing strategy behind several of our companies. They bring clarity, structure, and a creative edge that consistently elevates our ventures from idea to market reality.
Wojciech Sroka -  CEO & Co-founder (ICEO)
Wojciech Sroka
CEO @ ICEO
HWC team was in charge of Linity's growth from the Beta stage, leading the platform to 200K users and a strong following on socials. Their work took Linity from an MVP to a solid product.
Dawid Duniec, Co-Founder & Studio CEO (ICEO)
Dawid Duniec
CEO @ Linity
Heartwired Club transformed AXB. They clarified our positioning, built our website and deck from scratch, and gave us a brand identity that finally feels like us: sharp, confident, and ready to scale.
Leszek Skowron, VP Investment (ICEO)
Julien Gandia
ceo @ AXB

Highlights from our work

Coming soon
Done-For-You services for when you want to outsource your
marketing efforts
Courses on brand foundations, messaging, and human-first marketing
A resource shop for when you need a framework made by professionals
Ready to build something
that feels like you?

Whether you need a quick clarity session, ongoing support,
or a community that gets it - we're here.
Marketing doesn't have to make you anxious to make you successful.
It just has to feel human.

Márcia Marques, Product Marketing Manager, Heartwired Club
Deepti Nickam, Content Marketing Lead, Heartwired Club
Dasha Petrova, Head of Community, Heartwired Club
Iza Tomica, Founder of Heartwired Club
Learn with us.

One email a week on brand, messaging, and marketing psychology.
Written like a human, for humans.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.